YWCA is on a MISSION
Rose Wong
Chief Executive Officer
With over 30 years of leadership experience in education and nonprofit management, Rose is a dynamic executive dedicated to driving strategic growth and community impact. She joined YWCA Princeton in January 2022 as Chief Operating Officer, was promoted to Chief Finance and Operating Officer in December 2022, and assumed the role of Chief Executive Officer in July 2023. In these leadership roles, she has played a critical part in strengthening the organization’s financial health, operational efficiency, and programmatic expansion.
Rose has devoted her career to empowering girls and women through education. She began her career as an economics and history educator in independent schools in Australia, rapidly advancing into administrative leadership positions focused on curriculum development and faculty support. After relocating to the United States, she held key leadership roles in prestigious independent schools across New York and New Jersey, including Middle School Division Head, Assistant Headmaster, Director of Curriculum and Faculty, Director of Strategic Initiatives, and Head of School. At Stuart Country Day School of the Sacred Heart, she was instrumental in launching STEM initiatives and Finance & Economics programs, while also playing a pivotal role in fundraising campaigns for scholarships and new educational initiatives.
Transitioning to the nonprofit sector, Rose leveraged her expertise in fundraising, business management, and education to drive meaningful change for children and families in Mercer County. As Executive Director of Princeton Nursery School, she successfully navigated reopening the organization as soon as possible during the COVID-19 pandemic, ensuring continuity of care and education for children. She also led a comprehensive support program addressing food insecurity and financial hardships for families affected by the crisis. In addition, she spearheaded program expansions in health and wellness, hunger prevention, and early childhood literacy. Under her leadership, the school achieved a prestigious 4-star rating from Grow NJ Kids, a testament to its commitment to high-quality early education. She also developed and executed comprehensive fundraising strategies that significantly increased individual, corporate, and foundation giving, securing vital resources for scholarships and capital improvements. Over four years, she successfully led the completion of five capital projects, ensuring long-term sustainability and growth.
Rose is deeply committed to the YWCA’s mission of eliminating racism and empowering women across Central New Jersey. She is supported in her journey by her husband of 23 years and their amazing daughter, who is beginning her college career pursuing physics and computer science. Together, they share a passion for advocacy, equity, and creating lasting positive change in their community.
Tricia Daley
Chief Financial Officer
Tricia Daley joined the YWCA Princeton in March 2025, as a seasoned financial executive with over 25 years of experience leading strategic financial operations across nonprofit and for-profit sectors. Known for her thoughtful and mission-driven approach, Tricia combines deep technical expertise with a collaborative leadership style to strengthen organizational capacity and financial resilience.
During her career, Tricia has overseen complex financial portfolios, including budgets exceeding $40 million, and has guided organizations through periods of growth, transformation, and expansion. She is skilled in financial planning and analysis, audit and compliance oversight, systems implementation, and team development. Her work has consistently resulted in improved financial reporting, streamlined operations, and meaningful cost savings.
Tricia’s leadership is grounded in transparency, integrity, and a commitment to empowering teams. She has successfully led the implementation of modern financial systems, reduced month-end close processes, and introduced policies that enhance efficiency and accountability. She works closely with executive teams and boards, translating financial insights into strategic decisions that drive impact.
She holds an MBA from the New York Institute of Technology and is experienced with a wide range of financial tools and systems, including Sage Intacct, QuickBooks, NetSuite, SAP Concur, and Salesforce.
Tricia’s passion lies in building sustainable financial foundations that allow mission-driven organizations to thrive—today and into the future.
Tara O’Shea
Chief Operating Officer
In her newly appointed role, Tara O’Shea serves on the Executive Leadership Team as well as Co-Directs The Burke Foundation Early Childhood Center at YWCA Princeton and Youth Programs. Her responsibilities include the daily operation of the YWCA and childcare facility. She manages a staff of over 25, which includes the TBFECC, Robotics & EXPRESS Summer Enrichment and Tiger Camp for Princeton University’s Alumni Weekend. Tara’s responsibility, vast experience, and strong communication skills are just a few of the essential traits Tara possesses in this role.
Tara has served over 28 years as part of the childcare & youth programs team. She is a member of the National Association for the Education of Young Children (NAEYC), a professional membership organization that works to promote high-quality early learning for all young children, birth through age 8, by connecting early childhood practice, policy, and research. She is a member of the National After School Alliance (NAA).
Since 1996, Tara has been an active member of the YWCA. Her years of experience include aquatics both on site & satellite sites, working with young children, teens & seasoned adults in land & water health & fitness.
Tara’s educational/recreational experience includes over 28 years of working with the youth, from infants to school-age children. Tara stays focused on utilizing the most developmentally appropriate practices in cognitive development, exploratory play, and physical and motor development for children. Furthermore, the YWCA’s mission of eliminating racism and empowering women shapes both Tara’s childcare program as well as her leadership style. She values inclusivity and diversity in her classrooms—from students to staff and works to ensure anti-bullying and tolerance are practiced in each classroom.
Tara received a BA in Early Childhood Education and a Masters in Reading from Brooklyn College. She also holds certifications as an American Red Cross Instructor for First Aid, CPR/AED.
Karen Faiman
Chief Advancement Officer
Karen Faiman joined the YWCA Princeton in January, 2024. For the past seven years, Karen was the Executive Director of the Lawrence Township Education Foundation. The Lawrence Township Education Foundation (LTEF) was created to be a bridge between the Lawrence Township community and the public schools ~ to encourage private philanthropy to enhance public education for all students. Their mission is to foster educational excellence, creativity, and achievement in the Lawrence Township Public Schools. In addition to working for the YWCA, Karen teaches group fitness at New Jersey Athletic Club.
Karen also worked previously for the Mercer County Wildlife Center Friends and Womanspace, in addition to nonprofits in Maine, where she grew up. Before that, Karen was a high school Spanish teacher.
Karen earned a B.A. in Spanish from Colby College (Waterville, Maine), and a Masters of Public Policy and Non-Profit Management from the University of Southern Maine (Portland, Maine). Karen is a board member of the Lawrence Township Community Foundation and an active volunteer for many other nonprofits, including EASEL Animal Refuge League. Karen and her husband live in Lawrence Township with their two teenage boys.